Strategic management Coursework Example | Topics and Well Written Essays - 1000 words

Strategic management - Coursework Example The article gives an illustration of Mintzberg model which tends to be in a limited context. However, the context is seen to be a valid prescription for success in strategic management. The article is important as it illustrates the factors that result to variation in strategic management, and it also attempts to give the valid prescriptions for success. The author is a lecturer at United States international university. The varying business environments tend to alter the way various organizations conduct business. Strategy is an area of management characterized by controversial theories. The article does not question the essence of strategy. The article states that strategy should reflect the demands of an organization. Strategy should be dynamic. Strategies tend to evolve as the organizational patterns also change. The approach to strategy making, can normally take a deliberate end, which tends to be more rational. The other approach is the trial and error type of approach. An organization can normally follow a specific approach, or may combine both. The article is important in relation to strategic management, as it depicts the controversial theories associated with strategic management. It also gives the different approaches to strategic management. The authors; Marius Pretorius is an associate Professor and Rachel Maritz is a senior lecturer at the University of Pretoria. The article gives an illustration of company strategies, these strategies can be as a result of deliberate internal decisions, they may also depend on one extreme, and, however, there are those that may emerge as a result of external forces. The article uses an example to illustrate how a company moved from the emergent to a more deliberate strategy, despite the external forces that tend to influence its decisions. Looking at Alcan’s organizational structure, it is evident